
Content Freshness for AI Answers: What to Update and What to Leave Alone
The median cited page is 298 days old. Age is not the problem, neglect is. Here is the triage, with commands to…

Writing Sentences an AI Can Actually Quote: The 18 Word Ceiling
Across 11,346 cited sentences, nothing longer than 18 words was quoted once. Here are five rewrites and the four edits that do…

Blocking or Allowing 29 AI Crawlers, and the robots.txt Trap That Exposes You
robots.txt matching is most-specific-wins, not additive. Give a crawler its own group and every wildcard rule you wrote silently stops applying to…

Markdown Copies of Your Posts: Who Reads Them and How to Serve Them Safely
Content negotiation reaches coding agents only. Distinct.md URLs carry the rest. Here is how to serve both without poisoning your cache.

Structured Data in WordPress: Article, FAQPage, Speakable and Person
What each of the four AI-era schema types is actually for, the markup for each, and the one that you should deliberately…

The Five Layer AI SEO Audit, Run by Hand With curl
Five layers in dependency order, each with a command you can run today. Fix layer one before you touch layer four, or…

Adding Schema in WordPress Without Duplicating What Yoast Already Writes
Find out what schema your SEO plugin already emits, then add only the AI-era types it misses. With a runnable script to…

How to Generate an llms.txt on WordPress, and Whether It Is Worth It
Generate a valid llms.txt on WordPress, verify it with curl, and read the honest evidence on whether the file does anything at…

GEO, AEO And AI SEO: Three Names, And Whether The Distinction Matters
Three acronyms, one work list. The naming argument is mostly noise, but there is one place the distinction earns its keep.

What AI SEO Actually Means, And Which Parts Are Sold To You Dishonestly
Four claims in this category do not survive contact with the evidence. One of them is a feature we ship ourselves. Here…
Be the answer AI gives.
Field notes from the team that runs blogs for a living, so your posts get cited by AI. Written for businesses, bloggers and agencies. No spam, no 14-email “sequence”, just the good stuff.